Pioneer and leader in the the world of Erotic Chic, Bijoux Indiscrets places great value on the power of seduction, embraces, caresses, —unhurried sex. Intimate oils, balms, lotions, accessories and adult toys. Products designed by women for women. Touch, taste, eat, caress. Bijoux makes it easy for you.
"They called me dissatisfied, frigid, priapic, a nymphomaniac, a lesbian, a hundred times aborted— whatever that means— and even an unmarried mother," declared Simone de Beauvoir. Aafter the publication of 'The Second Sex', the French writer and philosopher received a barrage of insults—the kind of insults that are commonly used to attack women. In the book, Beauvoir spoke openly about female sexuality, the clitoris, the vagina, menstruation, desire, abortion and motherhood. Seventy years after the essay that inspired the entire feminist movement in the second half of the 20th century, things have changed—although the insults have tended to stay the same. Because it turns out (surprise!) that women like sex, experience lust and feel pleasure. Yes, It's been hard—but female sexuality is finally breaking through and there's no return.
And what would Beauvoir say if she discovered the existence of a balm exclusively made to rub on the clitoris that increased sensitivity with a pleasant and gentle warming effect? She’d be amazed, of course, especially since it wasn't that long ago that Freud had claimed that women who enjoyed their clitoris were immature and neurotic (he was so angry). What if, while strolling through Paris, she saw a lip gloss in a shop window that allowed her to savour her lover's body while providing a remarkable double thermal effect? We bet she’d try it.
Any good story begins with a spark—the moment when you say ‘Let's give it a go’ and everything changes. Suddenly, something is ignited—desire, ingenuity and boldness combine to generate something big. Three female colleagues and a trip—that was how it all started for Bijoux Indiscrets. But let's not get ahead of ourselves. "Before starting this project, the three of us were working in advertising and on one trip we saw a couple of adult shops dedicated to women," says Marta Aguiar, co-founder and CEO of the firm. That was something totally new. At that time, most sex shops were still dingy and sleazy places—with men entering and leaving cramped cabins, dark corridors full of porn, phalluses everywhere you looked, and canned pussy on the shelves.
There were things to do, things to change—and they got to work on it.. We went back home with the idea of opening a store, but we realised that something important was missing—the brands. Specific products for women that took into account their desires, they anatomy and their fantasies. Products that women would buy with a sense of pride and not with the feelings of embarrassment that have accompanied them in the past. “Being in control of your sexuality is a powerful experience that we seek to bring to all women, with no exceptions. We strive to inspire, encourage and help them discover their pleasure and bodies, breaking down the taboos and prejudices that have come into being regarding female sexuality.” Nothing sums up the raison d'être of Bijoux Indiscrets better.
Aguilar and Head of Design Elsa Viegas have set about their work with no flashiness, with little noise, and with lots of discretion and elegance—just like the products they create. As a result, they’ve not only made a name for themselves in a very competitive market, but they’ve also turned their brand into a leading reference in the world of Erotic Chic. Things are better now than in their early days in 2006, when no one talked about vibrators in public. There's a superficial taboo that's being broken down, but there are these latent influences—deep inside all of us—that lead you to think that if you like sex, you're a slut. It’s caused by our upbringing, so it’s difficult to break down ”. But they are part of the revolution that has held open the windows so that old prejudices can escape and fresh air can take its place.
“Viegas has a 360 degree source of inspiration”, Aguiar explains, “she combines influences from fashion, art, photography—from industries that have nothing to do with erotica. We make sure that our products are not just more of the same old thing and I think that's the key to our success”. Placing important value on the game of seduction, caresses, unhurried sex and moving female desire into the driving seat have also undoubtedly had a big influence. It’s about luxury within everyone's reach.
Today Bijoux Indiscrets range of erotic cosmetics, accessories and intimate toys are present in more than 40 countries around the world.. The firm, which started out like other influential companies, in a small basement—now has its headquarters in Barcelona and a branch in New York. What makes it unique? Pleasure as a lifestyle. “Our mission is to inform and educate all women about their pleasure, but also about their well-being and rights," they state on their website.
The way female sexuality and pleasure are perceived nowadays is a far cry from how it was in 2006. Even the meanings of these basic concepts have changed and fortunately for many—not everything nowadays revolves around large phallic-shaped dildos and vibrators . In contrast to what many in Hollywood and the adult entertainment business have led us to believe, women don't just enjoy penetration. And the women at Bijoux are well aware of this fact. When they began, they conducted a study to see how fiction had conditioned our understanding of sexuality. The study produced alarming results: 66% of the volunteers—both men and women—had an unrealistic and ‘fictional’ view of sex. What's more, more than 50% had not received satisfactory or adequate sex education.
As a result of these findings a parallel project linked to Bijoux Indiscrets was born—‘The Orgasm Sound Library’. The presentation video shows how women and men of all ages and backgrounds confuse pornographic screams and moans with real orgasms. But do all women scream during climax? They have set out to demonstrate the plurality of female pleasure by giving it a real voice—and urge all women to record the sound of their orgasms and share them anonymously.
All Bijoux Indiscrets products are 100% animal cruelty free—a commitment they also demand from their suppliers. This is especially evident in their bondage line MAZE. This collection has substituted the animals skins that are typically used for polyurethane—a resistant material similar in appearance to leather. What's more, all of their cosmetics are paraben-free, made with natural ingredients and of course—not tested on animals.
When it comes to sex, there’s little doubt that its often better when we take it slow. To borrow a line from a Prince song —‘Let's make it slow, Just like the wind blows, Let's make it last forever’. Now, Prince evidently knew a thing or two about making love—and so do Aguiar and Viegas. Their ideas are based on their own experiences, on those of their girlfriends, on those of all the women who revel in the foreplay, the passion, the caresses, touches and kisses that slowly but surely raise the temperature. That’s why one of their primary collections is called just that— ‘Slow Sex’. Intimate oils, balms for oral sex, for the clitoris, gels for anal stimulation, for nipple stimulation or for masturbation. Lotions and massage oils with a warming effect, or sprays to make your mouth water.
Imagination and suggestion are the essence of eroticism. Can you imagine the pleasure of being covered in a strawberry and honey flavoured edible oil? How about someone dripping warm candle wax over your naked body? Why don't you turn your naked bodies into a canvas and paint work of art that you can both devour in a frenzy of passion.
Before Satisfyer came along and caused a stir with their clitoral suckers, Bijoux had already unveiled something completely novel—the most elegant clitoris vibrator in the world. Marilyn did say that diamonds were a girl's best friend. The Twenty One is discreet, silent, and original and was launched in 2014 to take female pleasure to the highest heights—and it's still doing the business. You’ll stay at your classy even during your hottest moments with this wonderful title jewel, which has seven vibration settings and three different intensities.
You’ll have so much fun with Bad Day Killer, Ghosting Remedy, Horny Jar and Sexting Balm,, that you’ll never want it to end. These are all balms that are applied to the clitoris that increase the intensity of your orgasms by increasing blood flow and sensitivity in that area. You just need to slide your finger over the surface of the balm with your finger and rub it over your clitoris. Magic!
Do you dare to to spice up your oral sex with some refreshing sweets? Sugar-free and mint-flavoured—they’ll delight even the most experienced lovers. Intensify your sensations and experience quite a few you never even knew existed.
If you feel sexy—then you’ll be seen as sexy. Bijoux Indiscrets have created a collection inspired by the world of bondage (but much more sophisticated). They have whips, chokers, harnesses, cuffs, bracelets, restraints, belts, leashes—virtually anything you can think of. Unleash your wildest side and give free rein to your fantasies.
Caress, touch, taste, experiment and take your time. If you like something, why the rush? Eat, caress, enjoy sex. Bijoux makes it easy for you. We repeat: female sexuality is breaking through, and there’s no going back. Get on the train.