EroticFeel

Away with the prudishness and absurd repression — masturbation has always been a divine act! We're launching our brand, a brand as alive as we all are. An irreverent, elegant, and delicate brand that will allow you live your sexuality as you wish and be the person you want to be. We're shouting it from the rooftops!

Masturbation has always been a source of inspiration. It's a recurring theme in great plays and plays a leading role in great lives. It can take us to paradise, but paradoxically it's also been used to subjugate, punish, penalize and frighten. Throughout the centuries, whole cultures have internalised the shame after being taught that there was something dirty, sinful or immoral in enjoying the most natural, simple and clean of pleasures. “Every sperm is sacred”, is not just a funny Monty Python line. It's based on religious teachings that prohibited self-pleasure and indeed, sexual pleasure of any kind. “Masturbation is sinful and sex is exclusively for the purpose of reproduction within wedlock”.

Pleasure should be avoided at all costs — especially if you happen to be a woman. Hysterical, nymphomaniacs, crazy, frigid or prostitutes are just some of the lovely compliments that have been used to disparage women who've dared to cross this line. Great, enlightened men claimed fantastic things such as, “a woman who reaches orgasm through the clitoris is immature and puerile”, or “reading dries up the ovaries and leaves the uterus useless”. What is it about masturbation that makes it so controversial? What's wrong with a body that contracts, moans and moves to the rhythm of its own tune? We can say with great confidence that it doesn't cause acne, nor blindness, nor loss of sensitivity, nor hairy palms, nor alopecia . We've already gathered enough of our own empirical evidence to back this up. And, although we’ve not quite been able to demonstrate it as yet, we’re pretty sure that you won't burn in the flames of hell either.

We agree with Bataille — the difference between our sexual instinct and that of the animals is eroticism. At Eroticfeel we drink from the cup of the young Lulú by Almudena Grandes, as the young lover that Duras became, as the Marquis de Sade, as the Tropics by Henry Miller, as the uninhibited lust found in James Joyce’s love letters, and of that penetrating look that Marilyn dedicated to the camera. Away with the prudishness and absurd repression — masturbation has always been a divine act!

“Hit the foam was code for self-induced rumpty-rumpty”, recounts the wonderful novelist Siri Hustvedt in ‘Memories of the Future”, (perhaps because Aphrodite, literally ‘born from the foam’, is the undisputed goddess of eroticism and lust). The fact is that for Hustvedt, who is also an expert in psychology and neuroscience sex, pleasure — fantasy and masturbation are an inherent part of life and literature.

If we hadn't made it clear enough the first time, we're launching our brand. A brand as alive as we all are. An irreverent, elegant, and delicate brand that will allow you live your sexuality as you wish and be the person you want to be. Because pleasure should be compulsory.

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