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It was the decade that brought us the Vietnam War protests, Martin Luther King and civil rights marches, the first man on the moon and the hippy movement. It all culminated with the uprising of the queers, faggots, poofs, dykes, trannies, and all those who were considered aberrations of nature by politicians and other 'wholesome' individuals. The night when the system’s most downtrodden said, “enough is enough”!

During the month of June and for 50 years now, the streets all over the world turn rainbow to celebrate diversity. What started as a police raid in a popular street of the LGTBI+ community has become a true celebration of the diversity and the respect, celebration where brands like Tenga would like to contribute. Therefore, for the third year in a row, the Japanese brand presents the Rainbow Pride Cup. Part of the proceeds is contributed to activities related to sexual minorities.